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Real-world tests and reviews of marketing, growth and SEO tools — hands-on, data-backed, no fluff.

  • Hugging Face for Beginners: How to Start, Models and Pricing

    By François de Ricaud · September 24, 2026

    A practical guide to getting started on Hugging Face: how to pick a model, what the free tier covers, what you pay for, and whether it is safe to use.

  • Best SEO Tools for Beginners: How to Choose Your First One

    By François de Ricaud · September 11, 2026

    A plain-language guide to picking your first SEO tool: a 5-step framework, the free stack that covers most beginners, and when to pay for Semrush or Ahrefs.

  • Ahrefs Webmaster Tools Review: What the Free Plan Really Gives

    By François de Ricaud · August 12, 2026

    An honest review of Ahrefs Webmaster Tools (now Ahrefs Free): the real limits, how it compares to Google Search Console, and who the free tier is enough for.

  • How to Rank Better on Google: Tools, Steps and Timelines

    By François de Ricaud · August 12, 2026

    A prioritized playbook for ranking better on Google, plus an honest look at Semrush, Ahrefs and running SEO work through Claude Code instead.

  • Best SaaS for SEO in 2026: 10 Tools, Prices and My Stack

    By François de Ricaud · August 9, 2026

    An independent, disclosure-first look at the best SEO SaaS in 2026: Ahrefs, Semrush, Screaming Frog, Babbar and more, with checked prices and honest caveats.

  • Semrush vs Ahrefs: An Honest Comparison From a Daily Semrush User

    By François de Ricaud · August 9, 2026

    A year of daily Semrush use, then a real Ahrefs test on a live site. Where each tool wins, what the free tiers hide, and which to pick in 2026.

  • Semrush Review: An In-House SEO's Honest Take After a Year of Daily Use

    By François de Ricaud · August 7, 2026

    An in-house SEO reviews Semrush after a year of daily use: what the Keyword Magic Tool, Site Audit and competitor research are really worth.

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